Ride Bahamas Limited
Last Updated - July 2026
We are Ride Bahamas Limited. company registration number 1501556 with our registered office at: Shirlaw House, Shirley Street, P.O. Box N-4839, Nassau, New Providence, Bahamas. We are the controller of your personal information and are responsible for your personal information. All references in this policy to "Ride", "our", "us", or "we" refer to Ride Bahamas Limited, who are all committed to protecting the privacy and security of your personal information
This privacy notice sets out how we process your personal information as a passenger using our booking services. This policy is not intended for children, and we do not knowingly collect data relating to children.
We appoint a nominated data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights), please contact t us using the information set out in the contact details section.
It is important that you read this privacy notice so that you are aware of how and why we are using your personal information.
YOUR RIGHT TO OBJECT
INFORMATION ABOUT OTHER INDIVIDUALS
WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?
WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?
WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
DISCLOSURE OF YOUR INFORMATION
TELLING YOU ABOUT OUR SERVICES
COOKIES AND RELATED SOFTWARE
TRANSFERRING PERSONAL DATA OUTSIDE OF THE BAHAMAS
HOW DO WE KEEP YOUR PERSONAL INFORMATION SECURE?
HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?
CHANGES TO YOUR PERSONAL INFORMATION
WHAT ARE OUR OBLIGATIONS?
YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION
CONTACT
CHANGES TO OUR PRIVACY POLICY
You have various rights in respect of our use of your personal information as set out in Section 15. Two of the fundamental rights to be aware of are that:
you may ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.
you may ask us to consider any valid objections which you have to our use of your personal information where we process your personal information based on our, or another person’s legitimate interest.
If you give us information on behalf of a third party, and we are satisfied that you have demonstrated that you have sufficient authority to act on behalf of that third party, you confirm that the third party has appointed you to act on his/her/their behalf and has agreed that you can: give consent on his/her/their behalf to the processing of his/her/their Personal Information; that you will make them aware of this data protection notice; and give consent to the transfer of his/her/their Personal Information abroad (if applicable).
We process the following categories of personal information about you:
personal information, including your name, current residential address, pickup address, destination address, email address or your phone number;
any payment related information that you provide, including bank account details, credit card details, banking address and account name;
information that you provide to us regarding your health so that we can provide you with a suitable vehicle;
your GPS location;
medical information which you provide to us, only where we need to procure the provision by a Driver Partner of a vehicle suitable for your needs (where you have specifically asked us for this) and you have provided details about your health which are necessary for us to ensure a suitable vehicle; and
details of any enquiries made by you through the website, app or by phone. We may monitor and record communications with you (such as telephone conversations and emails) for the purposes of provision of services, quality assurance, complaint investigation, training, fraud prevention and compliance purposes. Any information that we receive through such monitoring and communication will be added to the information we already hold about you and will also be used for the purposes listed above.
Please note that in compliance with data protection legislation, we will process your personal information without your knowledge or consent where this is required or permitted by law.
When you use our website, web booking portal, mobile device booking application, phone us, sign up to our newsletters, marketing or alerts, or create an account with us when using our services or those of our Driver Partners.
Under data protection legislation we may only process your personal information if we have a legal basis (i.e., a legally permitted reason) for doing so. For the purposes of this Policy, our legal basis for processing your Information is set out below:
The processing of the information listed below is necessary for the performance of the contract between us, enabling us to;
provide or procure the provision of services to you and the administration related to those services such as arranging billing, taking payments (for more information please see below), chasing payments, issuing email receipts, sending you alert notifications about the service you have ordered and received via SMS, push notification or telephone (see further information below under “Telling you about our services”; investigate and address any comments, queries or complaints made by you regarding the website and/or our services, acting as intermediary between you and our Driver Partners and any similar or related comments, queries;
ensure that content from the website is presented in the most effective manner for you and for your device;
monitor the frequency and length of time you use our services and those of our Driver Partners to ensure the smooth running of the services we provide to you, in accordance with 'Your Rights as set out in this Policy'; and
allow you to participate in interactive features of the website and electronic booking applications, including inputting information and providing feedback.
You have provided your consent to the processing, enabling us to:
process your personal information for marketing purposes where we are required to obtain your consent by law (which you may withdraw at any time after giving it, as described in the Telling You About Our Services' section below and
process your sensitive personal information where we need to procure the provision by a Driver Partner of a vehicle suitable for your needs (where you have specifically asked us for this) and you have provided details about your health which are necessary for us to ensure a suitable vehicle.
The processing is necessary for Ride’s legitimate interests so that we can:
contact you for marketing purposes (and you are given the option to opt-out at any time) pursuant to our legitimate interest to promote and develop our business. Please see the ' Telling You About Our Services' section below for further information;
research into usage and behaviour pursuant to our legitimate interest in improving and changing our services, including personalisation to your needs, such as listing previously used addresses/destinations, operating, administering, maintaining, providing, analysing and improving the website and the services available to you through the website or by phone; and
notify you about changes to the website pursuant to our legitimate interest in communicating changes which may impact our users' use of our services.
The processing is necessary to protect vital interests, for example:
in the rare instance where we process personal information to save someone’s life.
The processing is necessary to comply with a legal obligation Ride is under, for example:
any request or order from governmental or law enforcement agencies in connection with any investigation to help prevent unlawful activity.
We will disclose your personal information to:
our business partners, service providers who are providing services under a separate contract with you, such as our Driver Partners, or our third-party contractors and advisors to enable them to undertake services for us and/or on our behalf;
our third-party payment providers
any prospective buyer or seller (and their representatives) if we sell or buy any business or assets;
lawful or governmental departments and regulators, to comply with any legal obligation;
other lawyers, insurers or other advisers in respect of any claims brought by passengers / driver partners / public. This includes sharing information in connection with legal or insurance claims to protect the rights and safety of others;
(in the case of aggregated/anonymous information i.e., information from which you cannot be personally identified, or insights based on such anonymous information), selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of the website. In such circumstances we do not disclose any information which can identify you personally; and
(if our whole business is sold or integrated with another business) our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.
Communicating with passengers is an essential part of providing a reliable and trustworthy licensed taxi/ private hire service. We will therefore contact you by telephone, text, via the app or by email in relation to non-marketing, service-related communications to:
update you on the progress of your booking;
remind you of any guidance applicable to your journey
ask for feedback on your journey.
We send out marketing communications based on our legitimate interests of running a licensed taxi/private hire booking service and keeping people informed about the services we and our Driver Partners and other service providers offer where:
we send you information via post; or,
if you are dealing with us on behalf of a business and we contact you via your corporate email address;
We will only contact consumer customers, sole traders and non-limited liability partnerships by personal email for marketing purposes if:
you have given your consent; or
you have previously bought goods and services from us and we are contacting you to let you know about similar goods and services that we offer.
You have the right at any time to ask us, or any third party, to stop processing your information for direct marketing purposes, please see 'Your Rights in Relation to Your Personal Information' below.
Please see our separate Cookies Policy on any of our websites for further information about how we use cookies.
We may transfer your Personal Data to countries outside of The Bahamas and these countries may have data protection rules that are different from The Bahamas. To ensure that any of your personal information that is transferred outside of The Bahamas receives an adequate level of protection, appropriate measures are in place to ensure that your personal information is treated by those third parties in a way that is consistent with and which respects The Bahamas law on data protection.
We have put in place measures to protect the security of your personal information in accordance with the requirements of the Data Protection (Privacy of Personal Information) Act 2003 and will only process your personal information on our instructions and where agreed to treat the information confidentially and to keep it secure.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements
we hold your personal information for up to a minimum of 5 years from when it was last used to comply with legislation and local authority rules that we are subject to; and/or
where we are processing based on consent only, we hold the Information until consent is withdrawn.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you, and
we do not keep personal information longer than is necessary to achieve lawful business purpose.
If required, we will be entitled to hold personal information for longer periods to comply with our legal or regulatory obligations.
In some circumstances you can ask us to delete your data: see the paragraph “YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION “for further information.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if the personal information you have given to us either when you downloaded our App or when you opened an account, changes during your relationship with us.
Under data protection legislation, we are a Data Controller and therefore we are responsible for, and control the processing of, your personal information. Such information must be protected in accordance with data protection legislation.
In accordance with data protection legislation your personal information will be;
used lawfully, fairly and in a transparent way;
collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
relevant to the purposes we have told you about and limited only to those purposes;
accurate and kept up to date;
kept only as long as necessary for the purposes we have told you about; and
kept securely.
You have several rights under data protection laws in relation to your personal data. If you are an individual, you have the right to:
ask us to provide you with copies of personal information we hold about you;
ask us to provide your personal information to a third-party provider of services. This right only applies where we use your personal information based on your consent or performance of a contract and where our use of your information is carried out by automated means;
ask that we correct any personal information if it is found to be inaccurate or out of date;
ask that your personal information is erased where it is no longer necessary for us to keep it;
request a restriction to be placed on further processing of your personal information where there is a dispute in relation to the accuracy or processing of your personal information;
object on legitimate grounds to the processing of your personal information, where applicable i.e., where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority) and processing for the purposes of scientific/historical research and statistics);
ask us to stop using your personal information for direct marketing purposes. If you exercise this right, we will stop using your personal information for this purpose. If you wish to exercise this right, you should complete a Withdrawal Consent Form or contact the relevant third party using their given contact details, giving us or them enough information to identify you and deal with your request. Alternatively, you can follow the unsubscribe instructions in emails you receive from us or them.
There are some exemptions, which may apply, for example, information collected and processed for the prevention, investigation, detection or prosecution of criminal offences. If you want to exercise any of your data subject access rights, please contact: Ride Compliance Team at compliance@ride.bs
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
If you have any difficulty in reading or understanding this Policy, or if you would like this Policy in another format (for example audio, large print or braille), please contact us.
The Ride nominated DPO and Compliance Team will oversee compliance of this privacy notice. If you have any questions about this privacy notice or how we handle your personal information, please email compliance@ride.bs
You have the right to make a complaint Office of the Data Protection Commissioner (DPC), the Bahamas regulator for data protection issues (www.dataprotection.gov.bs). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand.
We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by post or email. Please check back frequently to see any updates or changes to our privacy policy.